Creating engaging content that is SEO-friendly does not have to be complicated. In fact, once you figure out the process, it is fairly easy to follow from then on. There are six steps that will help you achieve the best results when creating attention-grabbing content for your website or blog.
1. Research Keywords
The first thing you must do is thoroughly research your keywords. Even though most content writers and marketers know about the importance of proper keywords, they somehow tend to forget to do the research and include all the necessary words and phrases. But a text that does not have the right keywords is not SEO-friendly.
To find the right keywords to use in your text, look up similar topics to what your content will be about. Look at its structure and the words and phrases used in the title, headings, and sub-headings. Pay attention to details, because some keywords will be found in the text body. Alternatively, you can use such a research and analysis tool as KWFinder.
While compiling a list of necessary keywords, try to include both one-word ones and more complex phrases. In addition to that, make sure that you have both general and specific keywords. General ones can be used more often while specific ones can be written into certain sections of your text. Similarly, some of the specific keywords should be used for text that will not appear on the main page of your website, while others definitely must be present on it.
2. Optimize Headlines
After you’ve made a list of keywords that you will have to use, you must think of headlines. These are both the title of your article, blog or whatever you are writing and the headings and sub-headings dividing your content into sections.
First, let’s talk about the importance of headings. These are needed for several reasons. They divide your text into sections for smoother reading and better visual look. They also help structure your text by topic, theme or question that you are talking about in each section. If it is a step-by-step guide like this article, then headings will also serve the purpose of outlining the key points of your article.
All of these are important, but what is even more crucial is that headings are optimized to include all the necessary keywords and make your content SEO-friendly. Even though you will have these keywords in your text body, the first thing that the search engine notices will be the headlines and what they contain. This is why a good title and headings will take you a long way.
If you have no clue how to create the right headline for your content, you can use the Blog Title Generator by SEOPressor. But if you decided to create a headline yourself, then keep in mind these three points:
• Keywords: Always include as many main keywords as possible, but don’t try to use everything if you can’t
• Topic: Your headlines should reflect the topic of your content. If you are writing about 243 types of
tobacco ash, make the title about the 243 types of tobacco ash and not 200 kinds of smoke.
• Attractiveness: Your headlines must grab the attention of the reader and never let go. If your title is
boring, your reader will likely think that your content is boring too and never have even a glance at it.
3. Plan Ahead
The last step before writing is to plan ahead. If you are one of those people who have millions of ideas going through their head, then you might find it difficult to put them down on paper in a comprehensive manner. This is why it is important to make notes and organize them into a concrete plan that you will follow while writing.
An important thing to do is eliminate any unnecessary information your reader might not need. Going back to the types of tobacco ash; if you are writing about tobacco ash, don’t write about growing tobacco (unless it is absolutely necessary and your target audience will not understand a thing unless you explain this information to them).
A nice and popular tool to use for making notes would be Microsoft OneNote. But if you are not a fan of digital note-making, you can always use some scrap paper and a pen to jot everything down.
4. Create Content
Now that you are certain about what you will be doing, you can finally start creating content. This is the most important step of the process. However, you must not fear to get down to business. Of course, if you think you are completely incompetent in this job or simply do not have enough time, you must try using an online writing service such as Trust My Paper to do the job for you. If you decided to take on the challenges, keep these points in mind while writing:
• Follow the Structure: Follow the structure that you planned for your content in the previous step. Write
relevant content for each of your headlines.
• Use Keywords: Use the keywords that you found. Always include as many as you can, but make sure that the
text flows naturally and their inclusion is not forced.
• Just Write: If you feel like you are having a writer’s block, just sit down and write whatever comes to
your mind. When you get an incomprehensible jumble of words, you can always rewrite it again and again until you get
something readable. The point is to get out as many things as you can.
5. Add Links
To make your content even more effective, add links to it. There are two types of links which are external and internal. External links lead to webpages outside of your website. Internal ones lead to webpages inside your website.
So, for example, you wrote your article about 243 types of tobacco ash and you are planning to post it on your blog. You can include a link to your local tobacco shop’s website. This will be an external link. But you also want your readers to read a related article on your blog which talks about growing tobacco. You link that article and this will already be an internal link.
Links will help your readers discover other content on your website. If you are selling products or services, these links will redirect your readers to something they might purchase from you.
6. Get A Revision
Last but not least, revise your text! You might be in love with that first draft you wrote, but you have to look at it from a more critical point of view and change things that need change.
In addition to that, don’t forget to check your grammar, spelling, and punctuation. Nobody likes linguistic mistakes. To do this, you can use a free tool such as Grammarly.
Finally, it is worth mentioning that content writing is not as difficult as it seems. There are some aspects that you should remember and from then on, your journey will be smooth. Keep writing and your craft will be better every time.