B2B Headless Commerce What’re The Benefits Of Investing (2)

B2B Headless Ecommerce: What’re The Benefits Of Investing?

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Demystifying B2B headless ecommerce is an essential strategy for modern commerce, and it’s increasingly on the minds of B2B leaders. We talk about B2C and B2B and have years of headless commerce experience. Moreover, we’re delighted to discuss B2B headless commerce here.

So we’d love to start with why a B2B company would choose headless for their ecommerce site architecture. It’s not just the customers expect to interact with you on, you know, a mobile phone is that they wish to interact with your sort of inexperience.

And very complex customer journeys, and you know that means that as customers expect. Like they’ll be able to reorder from a factory floor, or when orders happen, they’ll be ordering push status.

Also, sometimes you may need to suddenly project commerce into a kiosk. We mean the significant change. We think that now there’s an expectation that commerce has to be everywhere. So the customers from all sorts of places didn’t come; many of the technologies that were built initially had no concept of this.

B2B Headless Ecommerce: A New-age Tech For Business

So headless commerce is an architect that can help you resolve that tension and put commerce everywhere. Suppose a manufacturer knows that their distributors are testing these new ways of ordering and if they want to be prepared for that and start leading their industry. Then headless could be the best way to accomplish what that sounds like.

B2B Headless eCommerce What’re The Benefits

But headless has some pros and cons, and we should talk about it. So let us tell you that the pros are sort of how headless commerce became one of the leading strategies. So what if we take the front end? You know, our actual store with users touching and the backend order capture system that manages inventory and taxation. And that all the stuff and break them into two parts and then had them communicate over well-defined APIs.

That was the most excellent idea because it meant that whatever your order capture program was, you could stick it onto anything. One could attach it to your UI; you can go to a partner and say, hey, like you know, here’s how you submit an order to us, and here’s how you get a credit card authorization back. But you could, you see, if you had a huge customer who has like some shop floor application you could commerce into.

Headless ecommerce APIs for the B2B segment

So it was great you know those headless APIs allow you to put your user experience anywhere your user is leveraging the same code repeatedly. It has a lot of flexibility in where commerce is and has an excellent front-end experience-the best of both worlds.

Well, it’s total. So many consider the headless as the greatest thing that ever happened, and its architectural approaches help resolve a good deal of long-standing ecommerce business process-related drawbacks. All thanks to its omnichannel experience with established products companies like Webnexs, which have great front ends and robust backend SaaS systems that can offer those Headless ecommerce APIs.

So that you can choose whether you want to use the headless front end, which is incidentally like very capable, it can do a lot of these omnichannel things out of the box. If you want the power of headless commerce and use APIs to put B2B commerce in some novel places.

You can have both of those all leveraging the same backend. That can be sometimes a better approach because, for example, with B2B commerce on lightning experience. There are components out of the box, and then teams can also develop lightning components to address those headless potential use cases. This would be a call for headless CMS, but still take advantage of three headless updates a year and all the support.

With all the ease of use that comes with it, you miss out on some great benefits headless has when you go entirely headless. We think that the real advantage of the hybrid model is that there are some situations in which headless is like a hundred percent the right way to go.

We’d be crazy not to do that, but there are other situations where we need a tiny page, or you know, we need to make a small feature change that is more programmatically created. And it will be way better than spinning up a development project to do something headless with a CMS connect.

So customers can use that to have a uniform header and footer throughout the website. But actually, to have the CMS power a CMS, it’s not Headless powering browsing and ordering. Then have b2b commerce with headless power the cart and the checkout. So that’s one example of how to take that hybrid approach that’s working for some of our customers well.

Headless has many to offer the B2B ecommerce functionality

In many cases, it can be a compelling approach because, if you think about it, you can deploy the front-end tool, which is the right one for your business. Or, for that particular business, use it when you need it while still using the same backend code.

So you know if that means you have a content team that’s working experience manager all day, you know they can be powered with the same commerce engine. As you know, headless content management, and you can have all these endpoints; all they need to know is how to talk to the back end. They don’t need to worry about the back answer, the B2B headless commerce on lightning experience option.

Because it’s built on the headless platform out of the box, we have a mobile publisher that lets our customers build a mobile app quickly. So we’ve had some customers go headless to have these beautiful mobile apps, which are significant achievements and awesome.

But now that customers are deploying on the lightning experience, they can do that without additional investment or additional teams. Because the mobile publisher is very seamless, very much on that click clicks end of the spectrum great.


That’s all about the B2B headless commerce, and this particular technology has much potential to serve both B2C and B2B segments. So we hope now to get a basic idea about the B2B headless commerce and how it can be deployed to a project.

Well, are you having a B2B commerce idea? Then going with Headless is an excellent option. Contact us to know more about Headless commerce and its business advantages today.

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