Learn how to develop an eCommerce marketing plan for your business startup to succeed.
Retail eCommerce figures are forecast at a stellar $4.1 trillion for 2020, and for eCommerce businesses. It’s vital to have an eCommerce marketing plan in place that will help cut through all the traffic on the net.
While it’s simple enough to have a great product and super service delivery strategy in place, this doesn’t amount too much if consumers can’t find you. A solid eCommerce marketing plan will not only generate much-needed traffic to your site. But will also assist you with the after-sales element to complete your sales flywheel.
Ecommerce Marketing – Map Out Your Content Strategy
Content is at the heart of your eCommerce marketing strategy, as it is the bait with which to lure your would-be customers. But it’s not enough to have any content on your site. Content that is designed to curate a repeat customer base will have a different approach to stores that sell a one-off product.
It’s also important to check the type of content that will drive traffic to your site: for instance, will your chosen target opt for blogs and articles, or would they prefer vlogs and videos?
Content is a long-term strategy that is designed to bring organic traffic to your site. Your content needs to be relevant and engaging, and provide value to your site’s visitors in order for it to be an effective tool in your eCommerce marketing plan.
Focus On Your Ecommerce Conversion Rate
Goals form the foundation for any strategy, and it’s not enough to simply have a few copy-and-paste goals that might have worked for other businesses. Instead, goals need to be tailored to the industry, which is why goals will always be one of the key elements of any marketing plan.
However, many eCommerce site owners are so obsessed with the end result that they miss the “how.” The how in this case is conversion. If you have a site with 10,000 visitors per month and your conversion rate is 1%. Then your competitor with a much smaller site – say 5,000 visitors per month – will have better success if their conversion rate is 20%.
Your primary focus in this regard is how to optimize your conversion rate even when your traffic numbers are low. So the higher the percentage of your conversions, the faster you’ll grow your income potential for the site.
Ecommerce Marketing – Harness The Power Of Mobile Micro-Moments
The shift to mobile isn’t something that is in the process of happening or a future event: it’s already here. Studies show that millennials view their phone as a lifeline, and 87% reveal that they have their smartphones with them at all times.
A marketing plan that includes mobile and has content geared for fast searches and making the most of micro-moments. It has an opportunity to generate traffic and tap into fresh new markets that may previously have been dormant. The micro-moments generated through mobile searches include I-want-to-know, I-want-to-go, I-want-to-buy, and I-want-to-do.
So, build your eCommerce website, then move on to know how it generates revenue. As an eCommerce entrepreneur, there is a multi-trillion market to tap into, and when the right eCommerce marketing plan is in place, reaching a potential new customer is swift and requires little effort.