Learn how to build a multi-vendor eCommerce marketplace app for your eCommerce business in this blog.
A multi-vendor marketplace lies between the “Latest” and “Oldest” marketplace platform trends. It has great pride in serving the buyers and vendors to exchange their products and services directly with no interaction of another medium to better the online business.
Are you in search to develop an online marketplace platform that works quite similar to Amazon?
Then we’d say, you’ve landed in the right place; we’re here to share valuable information to share with you.
What is a multi-vendor marketplace business app?
An online marketplace platform is a common platform that bridges vendors and buyers online. Due to the emergence of such a platform, some golden rules came into existence as a new-age marketing tactic:
“Sell products that your customers like, and they should go buy the products without any second thought.”
As we said before, an online marketplace is a place where buyers should feel convenient and comfortable to use. You know what, no online buyers are ready to sit, search and learn how to use a complex and sophisticated marketplace platform before buying anything online.
So, you’ve come through is the basics of the marketplace platform, now we take you a little deeper into the concept to build a marketplace platform or multi-vendor eCommerce app to scale quickly.
What is objective does it have to meet?
Facilitating the seamless and fast connection between the buyers and sellers is the ultimate objective of any eCommerce marketplace. Still, there is a silent objective in the marketing and promotion of relevant products.
This is quite common among any eCommerce, right? But what’s next?
You need to onboard valuable sellers and pull the targeted audience and turn them into your potential buyers, particularly those who want a good deal to grab.
While talking about online or eCommerce business or online marketplace, no one can ignore or rule off one name in any form either we can’t do it; it’s none other than Amazon, an eCommerce giant.
Amazon – An Ecommerce Giant
As you all know, Amazon is the largest online marketplace born in the USA and now serving every corner of the world. It is now the world’s largest online retailer in terms of revenue and market capitalization.
One can find anything on Amazon, right from books, clothes, smartphones, home decors, essentials, and much more. There isn’t a single thing that can’t be bought on the platform.
How does Amazon Work?
Since its inception, Amazon has been well-received by global online buyers; in simple, it is considered the world’s largest trading machine. Each day, billions of online shoppers search, find and buy everything they need.
The basic principle or model of Amazon is quite simple; it lets any third-party vendors or suppliers add products into Amazon’s inventory. There is the point where everything starts because if a customer makes a purchase online from the Amazon website, then the supplier is responsible for fulfilling the order made by the shopper.
Benefits of having a feature-rich ecommerce marketplace business app
A marketplace platform is like a pile of coins; if it’s stacked and appropriately done as it has to be with part of the right strategies, it will reap great success. You could see, and this becomes more obvious when you look at the success of retail market giants like
Amazon, Etsy, and Letgo.
At any time and any given moment, these online marketplaces are the inexpensive tool to travel innovatively in setting up an online eCommerce business.
Why are we much sure about the marketplace platform?
Because it offers you the best possibility to make massive revenue from day one.
Besides the stats, the retail sales worldwide from 2017 to 2021 (in billions of US dollars) show the exponential growth of the eCommerce sector. In 2017, global eCommerce sales rose to $2.4 trillion, and the sales were projected to grow to $5.36 trillion by 2022. We have a vast collection of eCommerce stats to show you; click here.
How come the retail sales jump to such a spot?
Because online shopping has become a new trend and popular activity worldwide.
Here are some stats for you to find the true potential of the eCommerce retail market:
- Revenue in the eCommerce market will amount to $650,000 million in 2021
- The annual growth rate of eCommerce revenue is 8.6%
- Toys, groceries, hobby, DIY segment alone making the market volume of $248,000 million in 2021
- The market volume of eCommerce retail will be 865,000 million in 2024
- User penetration is 80.8% in 2021 and is expected to hit 85.2% by 2024
- The average revenue per user (ARPU) currently amounts to $2,467.40
Let’s hope that you’ve gotten inspired by the above eCommerce sales performance stats.
Then start to work with your idea of creating an online marketplace app to compete with substantial eCommerce players in the retail market.
Don’t be scared of their size; let them be big, but it doesn’t mean you can’t achieve massive success in eCommerce.
Yes, still, it’s possible, but how would you do it? Simple, step a mile ahead with a tech support provider, Webnexs.
As professionals in the marketplace solution provider, we will guide you through the entire process from the very beginning.
Evaluate idea and work out on it
Having an idea that works is excellent, but an idea is not enough to execute. So it is better to think, frame the concept of the product you wish to develop. It may look complex, but it requires is a full-fledged market research and domain analysis.
Market research starts with studying big players in the domain and understanding their business approach to rendering your own.
For example, let’s take some considerable names in marketplaces like Amazon, Etsy, and Letgo.
Define the business model that suits your multi-vendor business app
This is the most viable business model among online marketplace platforms available on the internet. Here, the platform allows you to charge a commission on every transaction made on the marketplace; simple, when a buyer pays a seller for a particular product, the marketplace charges a certain amount as a fee.
Marketplaces like Airbnb, Etsy, and Uber are using a commission business model for their business.
The membership model is another successful business model where the users of the marketplace platform are charged a fee to get access to the platform. This business model helps sellers find the value shoppers to save money on the transactions or find unique experiences.
Its name implies that marketplaces that use the listing business model charge a fee from the vendors to add new products to the platform. This is a simple model but influential in aggravating a massive volume of listings in one place.
Craigslist is the best-known example of the listing fee business model.
Let’s assume that the following stages in the development of the multi-vendor eCommerce marketplace app have been completed and are ready to move to take a big step next:
- Market research and business analysis
- Product definition
- Feature definition (core features and add-ons)
- Business model selection
Okay, now everything is on track, and as a result, we have got a neat and well-structured application development flow to start with.
It’s time; it’s development time; this is how the eCommerce multi-vendor marketplace app development flow looks:
It is vital to create a mind map of the user interactions between screens and product functionality to understand how the end-user will explore the application.
In simple, designing and developing an intrusive UI/UX is about the application prototype development. While creating the UI/UX, it is essential to implement all the functions described in the specification.
Creating a design and app screens
It is enough to render and design a few to explain and elaborate screen proceedings to go with – the goals, target audience, and functionality. All these are important to create a design concept.
By default, every designer who closely works on the project should offer several styles to choose from. Once the design concept has been approved, the rest of the screens are rendered about it.
Every marketplace-like complex app should start with the MVP – Minimum Viable Product. An MVP is a basic version of the application with only the core features to justify the need of the early customers and get feedback for future product development.
What do we need MVP?
Simple, to evaluate the product initially in the actual customer environment to know the problem that meets the goal. The feedback you get during the evaluation would help you revise the current product version per the customers’ wishes.
Want to find out how much it costs to build an eCommerce multi-vendor marketplace app at Webnexs? Request a free quote!
Features in the multi-vendor marketplace business app
With the increase in cybercrime-related threats and the potential vulnerability of personal data, a secure payment gateway feature is what most buyers look for, and it is what stands out.
So a multi-vendor marketplace app should provide a payment gateway interface that securely connects customers to a payment system.
Google Consumer Barometer concludes that 65% of online buyers research the products they’re looking for before making a purchase decision; this is why product comparison features become too important for an online marketplace app.
Implementing an innovative approach to search, view, and compare products in the app will bring more customers, and they research products without abandoning the multi-vendor eCommerce marketplace app.
Every review about the product on a marketplace app platform matters, and it is what counts for the buyers who read comments and reviews before they buy from you. Because online buyers always look for the opinions and reviews of others before making a choice.
Arguably, if a product has more positive reviews, then customers are likely to purchase it. Therefore, consider developing an eCommerce app that features product reviews to convert users into regular buyers.
Product images are the first thing that attracts buyers before even they go for a purchase decision. Hence, we’d suggest you deploy functionality that supports high-quality authentic images rather than going for stock images.
This would help the user to see the product in a real environment with closer details.
No one could find a customer who doesn’t love discounts, isn’t it right? All customers love discounts, attractive cashback, and appealing offers. The deep secret behind the deals lies in the amount of money to save while making a buy.
Therefore, a dedicated discount feature could be your fortune if you add it to your marketplace app to push customers to complete the checkout process.
Building a new multi-vendor marketplace business app isn’t a big deal if you’ve expert developers with you. The only deal meant to take as a serious note is elaborating on the right idea for your business.
So you’ve worked extensively on research, analysis, explore stories of success for years. It’s the right time to grab an opportunity that is no way smaller than your dream.
Choose your development team who can work hard and help you to kick-start success in your business dreams.
If you’re interested in specific aspects of marketplace platform and application development, our professionals are ready to give valuable advice. Feel free to contact us!