How the social media impact online multi-vendor marketplaces in recent years?

Nowadays, social media greatly impacts online marketplaces in recent years.

When there are many browsers to choose from back in the days of chat rooms, there are many browsers during Internet inception. The time we mention is when no one could imagine the arrival of social media in day-to-day activity.

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It controls communication-related activities, but today it has changed the way we browse, the way we shop, and our social behaviors. It made a drastic impact and altered the way companies market their products and services online.

Have a look at the fascinating stats of social media influence on the day-to-day run:

  • Social media helps about 84% of online shoppers to find and make a shopping decision
  • Today, 2 in 5 business owners are selling through Facebook
  • 46% of merchants see social media as a great tool to generate sales online
  • 62% of online shoppers buy directly from the social media platforms
  • 73% of eCommerce marketers believe social media marketing is the most effective method to market their products

How the social media impact online marketplaces in the recent past?

Highly Targeted Advertising via social media

Have you remembered the days’ many businesses solely rely on billboards, magazine ads, long-range radio jingles, and popular television commercials to advertise their products and services? 

Those acts helped their intent of luring the larger audience, which would see one form of advertisement and be active and move to make a purchase.

See today, Facebook and Instagram advertising allows businesses to land in a particular demographic within a confined radius. They would pick the specific radius from where the company is present to make easy business flow.

Local service industries such as doctors, painters, dentists, real estate agents, restaurants use this highly-targeted advertising to pull the audience to their relevant marketplace website and put their niche services in front of the intended users in a few seconds.

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Instantaneousness of Interaction with Online marketplaces customers

We say Social media is the best and worst thing that has made online shoppers’ attention span even shorter. Before the inception of the internet, if a customer had a bad experience with a store, product, or service, they would write a letter via postal service. It made them wait for four to six weeks for a proper response.

Later the response time got lower when people started to use email widely. It significantly reduced the interaction and response time to one business day; at most, it’s excellent at that time. Now even the response time shortened to a few minutes with social media exposure.

A recent study says that about 74% of social media users expect the admin or staff to respond to their queries or concerns inscribed in less than an hour.

Hence, the expected immediacy of social media interaction with the brands people use has hurt many businesses as they have tried keeping up with social media. So, they do it will all the expense of actually running their business.

Rebound is Real

While social media enjoy generous support and significant advantages on the eCommerce marketplace, one small false move can impact your presence on any platform. Even it may come from your angry employee, a bad review and nasty rumors can have an adverse effect. It affects not only the online presence of your marketplace business but also the bottom line.

Every interaction on social media represents the company’s brand across the channels. The entire process of maintaining the business’s social presence and image is not easy in the current scenario but necessary.

While it may seem more straightforward to avoid social media altogether in your online marketplace business, be in the current trend and boost your brand visibility and awareness from the bottom line with a proper social media eCommerce marketing campaign.

Wrapping up

If the information above with respect to social media impact on online marketplaces is valuable in your point, try using it to benefit in building trust and loyalty with all your customers.

Are you struggling to have reached with your social media channels?

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