How to build a Multi-Vendor Marketplace Website?

Learn how to build a multi-vendor marketplace website with business features in this blog.

If you search Google for the most significant revenue-generating eCommerce stores, you will get names like Amazon, Airbnb, Walmart, eBay, etc. Though these stores look to have different business models, they are all a multi-vendor marketplace.

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Considering the fame of multi-vendor marketplaces, many ambitious entrepreneurs now wish to launch similar stores like Amazon. 

Due to the high internet penetration all around the world, the eCommerce industry has come out remarkably.

Interestingly, popular multi-seller eCommerce companies have nearly captured 60% of the US eCommerce market. Similarly, in other countries, the market share of Amazon, eBay, Etsy, third-largest high. 

Some Interesting Facts:

  • Taobao is the most popular online multi-vendor marketplace website in the world based on gross merchandise. 
  • Amazon is the world’s largest marketplace in terms of net sales.
  • In 2021, more than 392,000 third-party sellers began selling on Amazon.
  • A better price is the main reason why people choose to buy on a multi-vendor marketplace website.
  • 31% of first-time shoppers favor buying on online marketplaces.

What is a multi-vendor marketplace website and how to build it?

The multi-vendor marketplace allows the vendors to sell their products by setting up an exclusive storefront. So, now sellers can manage most of the prime activities of the marketplace, right from product addition to product delivery at their end. Hence, the marketplace owner can earn a commission on the sale of every product, revenue generation model.

Multi vendor marketplace website and how to build it

Types Of Multi-Vendor Business:

There are two types of multi-vendor platforms:

B2B Multi-vendor business:

For bringing transparency and staying competitive, several B2B commerce firms are investing in online marketplaces. Walmart and Alibaba are well-known names in the B2B eCommerce sector.

How to start a Multi-Vendor Website?

Before getting into the multi-vendor marketplace website development process, one should try to answer the following questions: So try answering right before investing in the multi-vendor marketplace platform:

  • Will your ideas fill up the missing gap in the industry? If yes, then go on.
  • Will you gain anything out of your marketplace?
  • Is your niche highly fragmented?
  • What types of products are you going to sell more often?
  • What is the market size of the niche you have chosen?
  • How easy is it to sell your products in the marketplace?
  • What techniques will you use to improve the user experience?
  • How will you manage the marketplace transactions?

Analyze the above questions, and you will be good to go. But remember that an excellent multi-vendor marketplace website must provide better services than others. It includes good communication, openness, trust, and security.

B2C Multi-vendor Business:

These days, lots of ambitious entrepreneurs choose to invest in B2C multi-selling websites.

How does it work and how to onboard enterprise businesses?


How does a multi-vendor marketplace website work?

  • Vendors register on the marketplace; it can be free or paid registration.
  • Buyers can buy the products from their choice of the seller.
  • The owner of the marketplace can charge a certain fee on each transaction.
  • Payment is transferred directly to the owner’s real-time account. The owner sends the remaining payment to the vendor’s account after deducting the vendor’s commission.
  • Both admin and seller can manage the product delivery activities.
  • In case of a defective product, the buyer can complain directly on the online portal or to the seller.

How To Onboard Enterprise Businesses?

  • Grow seller’s network through collaboration and development.
  • Do smart marketing.
  • Connect with existing sellers. 
  • Take less or zero commission in the beginning.
  • Provide the best customer support.

Revenue Generation Channels on a Multi-Seller Marketplace: 

Here are some top revenue generation models of a multi-vendor eCommerce marketplace website: 

  • Google AdSense Ads 
  • Side banner ads 
  • Commission on every sale
  • Subscriptions like Amazon Prime
  • Promoted and features products on home page 
  • Monthly and yearly subscription fees from sellers 
  • Affiliate partnerships 

Essential features of a multi-vendor marketplace website


Have a look at the features that your B2C or B2B multi-vendor mobile app or ecommerce website should have: 

Multi-Vendor Website Features From Buyer’s Viewpoint

  • Mobile optimized 
  • High website speed 
  • Easy order processing 
  • Seller’s reviews and ratings 
  • Multi-step checkout pages on a mobile app 
  • Coupon codes and rewards points 
  • 3-dimensional images and well-written product description 
  • Advanced search features on website and app 
  • Login and sign up with Social media profiles User-friendly dashboards for admin and sellers
  • Digital wallet and multiple payment gateways 
  • Product reviews and ratings
  • Multilingual and multi-currency 
  • Various levels of administrative access
  • Bulk order feature for B2B marketplaces 

Multi-Vendor Website Features From Vendor’s Viewpoint

  • Product import/export 
  • Separate vendor panel 
  • Features products option 
  • Rating and review system 
  • Customer-to-vendor communication 
  • Shipment of products by vendors 
  • Push notification for vendors 
  • Informational pages for vendors 
  • Automated payment withdrawal (and many more)

Multi-Vendor Website Features From Owner’s Viewpoint

  • Multiple revenue generation methods 
  • Upload an unlimited number of products 
  • Automated task processing 
  • Reporting and data analytics 
  • Customizations and scalability 
  • Integration with third-party tools 
  • Detailed product listing pages 
  • Registration pages for customers and sellers 
  • Product review management 
  • Search engine friendly 
  • Fully native IOS and Android apps 
  • Content management system for easy website management (and many more)

Why multi-vendor marketplace platforms are preferred over online stores?

Benefits For Sellers/Vendors

  • Ready-made traffic.
  • No website setup & managing cost.
  • Better opportunities to market their products with a brand value.

Benefits For Customers:

  • Wide range of products.
  • Get the best deals.
  • Best quality products and better prices.

Benefits For The Marketplace Owner:

  • More profits over different revenue generation channels.
  • No inventory management as the vendors takes the real-time care of inventory.
  • As every vendor will be controlling their store by themselves, hiring people to do that is not mandatory. 

Essential Features In a Multi-Vendor Marketplace:

  • Product import/export
  • Separate vendor board
  • Rating and review system
  • Features products option
  • Fast search functionality
  • Customer-to-vendor communication
  • Shipment of products by vendors
  • Push notification for vendors
  • Automated task processing
  • Reporting and data analytics for admin and sellers
  • Registration pages for customers and sellers
  • Detailed product listing pages
  • Integration with third-party tools
  • Digital wallet and multiple payment gateways
  • Bulk order feature for B2B marketplaces
  • Various levels of administrative access
  • Mobile apps for customers & sellers
  • SEO friendly platform
  • Responsive Design 

How To build a multi-vendor marketplace website? 

You can build a multi-vendor marketplace, either by making it from scratch or getting the prefab solutions.

Building from scratch is time-consuming and can cost you thousands of bucks. So now you can kick-start your online multi-vendor marketplace with business-ready solutions. Therefore, all you have to do is find some top marketplace platforms to meet your needs, such as Webnexs. 

How Can Webnexs Help You?

When it comes to starting a multi-vendor marketplace website, Webnexs ranks high. It is a reliable multi-vendor marketplace platform to launch eCommerce marketplaces like Amazon quickly. The platform provides you with the following features for your marketplace with technical support.

  • Multiple payment gateways
  • High user interface & attractive design
  • The real-time shipping cost calculator
  • Fully customizable & scalable platform
  • Product catalog system
  • Customers to vendors communication
  • RTL language support
  • User-friendly dashboards for admin and sellers

If you have any questions regarding starting an online marketplace website or want to hire online marketplace developers, feel free to contact us.

magento 2 multi-vendor marketplace extension

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