Today in this world, many businesses of any sector use video as one of the marketing tools for product promotion, brand awareness, and interaction with their customers. Many businesses now have their VOD platforms for their professional use. The VOD market industry is a very crowded place at the moment. It becomes challenging for VOD platforms drivers to come out on top, so to sort out this competition marketing tool needs to be deployed to promote your VOD platforms to reach more people and generate revenue
Promote Your VOD Platforms with Webnexs Marketing Tools
Search Engine Optimization
Only when your VOD platform appears higher on the search results when people search for videos related to your keyword. Then only many people will visit your website and finally convert into customers. Optimizing your VOD platform is the most effective method to reach more people. Optimization requires more study and research on keywords, competitor analysis, creating video thumbnails, sitemaps, rich snippets and optimizing video metadata
Sharing it on Social Media
Sharing your content on social media platforms helps in creating brand awareness and increases traffic to your website. Its constantly important to be in social media channels as you get related with the target audience and be in contact together along with your online community. Creating social media pages or profiles about your VOD platforms in Facebook, Instagram, Twitter and LinkedIn based on your target audience. It helps people to know about your brand and it will ultimately increase engagement in your VOD platform. It is necessary to share at least 2 to 3 posts per day on social media. Social media is all about engagement. Posting engaging posts like quizzes, image posts, question-related posts and facts is also very important
Sending a personalized email about your products or services according to users needs helps in converting a web visitor into a paying customer. Even though email being the oldest method still seems to be effective in generating results. Sending emails regarding offers and coupons, notifications about new feature updates and new product releases in your VOD platform. The best practice is personalizing every mail you send to your customers. You can also use a variety of bulk emailing campaigns and reach as many people as you want
Using Analytics Dashboard
It is much more essential to see that the best VOD platform is integrated with the Analytics dashboard. This analytics gives you the chunks of data about your website visitors by tracking the data of your visitors like where are they coming from, at which day of the week, how long do they spend time on your platform and at which page. It also gives out the details about goals and conversion. By using these data we can get insights about our visitors. we can target our audience with a better strategic marketing campaign which helps in reaching our goal with fewer efforts.
Coupons, Offers and Referrals
People love offers and discounts. Consider your top VOD platforms provide it to people at a discounted price when during new movies release or at seasonal sales. There will be an increase in attention from people towards your platforms. Make sure that your offer goes noticed among all so that you should promote it exactly where your audience lies. Giving away Coupons also results in converting users into paying customers like gift coupons during festival seasons. A referral program is also a cost-effective method in easily acquiring new customers from already existing ones. This can be done by telling existing paying customers to refer our VOD platform to their friends or family. In exchange, existing customers can get an extension for a free subscription period or a discount to a certain amount in the next renewal.
Push notification should be the most critical marketing for VOD platform providers. This makes most of the users come back to the VOD (Video On Demand) platform again. You can easily convert the users into paying customers by sending out coupons and discounts, and notifications about the new movie release. Sending notifications at the right time and location-based notifications will serve as a major boost in customer acquisition
Making connection with other company
Combining hands with other companies in your industry proves to be beneficial for both of them. Sharing their products in your marketing campaign and your products in their marketing campaign will help in reaching a broader audience. Releasing combined products and sharing your content on their website and the campaign will increase your platform brand value which benefits you in the long run if you are new to the industry
Pay per click and display advertising campaign
Pay per click campaign is also an effective marketing campaign where you have to pay to search engines in order to appear on top of search engines and for every click on your link by the user where you have to pay money to the search engine.It must be carefully handled and optimized so that for which keyword your VOD platform has to be ranked and also for which region. It results in huge profit when optimized for correct keywords and relevancy otherwise it results in low conversion too.
The display advertising campaign is making your brand visible to people across the web. It’s basically creating awareness about your VOD platforms. The main goal is to bring traffic to your website. It can be done with innovative messages, rich media banners, graphics visuals. Showing engaging video ads on correct publishers will result in a successful campaign.
Even though you have all features required for your best VOD platforms and no matter how rich the content is? it is necessary that marketing effort is needed to reach the global audience. Webnexs VOD solutions with features associated with marketing. It helps in each and every way to reach the audience, increase engagement and revenue