E-commerce has come a long way since it’s early days. Now, it’s the name of the retail game, and it’s slowly taking over the world as we know it. More people than ever are shopping online, and it’s not just about convenience. According to the Crazy Egg marketing blog, people shop online to compare prices, find better prices, and to search a wider selection.
The rise of technology like artificial intelligence or AI makes this even more of a natural choice for consumers and businesses alike. AI tech is breaking down walls to help customers find what they’re looking for faster, and to land more sales for online businesses. How exactly is this trend play out in the world of e-commerce? Let’s take a closer look.
Customers no longer want a one-size-fits-all experience. When they shopped in-store for products and goods, they could count on getting to enjoy being in an organized, pleasant store. This was when displays and visuals were key. Now, these same triggers are important, but in the digital space.
Customers still want to find exactly what they’re looking for when they visit a website. They want to know similar products and other things that they might be interested in. Thanks to self-learning algorithms, AI technology is able to suggest new products and predict users next moves.
Sephora is a big-name company that puts personalization to good use. With their Beauty Insider program, the makeup retailer will keep track of purchases and reward its top users. It also goes beyond this by providing custom suggestions regularly based on users buying habits. It’s easy to see why this makeup retailer has so many devoted followers.
Improving Website Experience
One poor website experience can send a customer running to the competition. With so many online retailers today, it’s more vital than ever to create a website you can count on. Users expect uptime to be nearly perfect, and they aren’t likely to give a second chance when things go wrong.
If your e-commerce site is struggling with errors, storage, or load times, it’s time to get serious. A service like loggly.com uses top technology to help you monitor for any problems and stop them in their tracks. To see an example of a high-quality, fast website in action, check out Moo. Moo delivers customized business cards, and their website packs a huge punch of power. Though it has many moving parts, it comes together seamlessly and without a problem.
Finally, Chatbots are changing the way businesses interact with customers. While, in the past, online shoppers would have to wait for a customer service representative to get in touch with them if they experienced problems, AI tech has come to the rescue. Chatbots are programmable to utilize customer data to answer questions quickly and accurately. While they don’t replace widescale customer service, they can help answer smaller questions like how to find a product, shipping questions, and order information.
You’ll commonly see these chatbots in action on Facebook Messenger. Spotify uses chatbots on Facebook Messenger to help customers play music, share playlists, and more. They even walk users through the process with helpful gifs.
Artificial Intelligence is at the forefront of all industries today, but especially e-commerce. Only time will tell the other ways this technology will play a role in bridging the gap between customers and online businesses. Can your business benefit from any of these AI trends above?