Checklist for SEO Friendly Magento 2 eCommerce site

Let’s see list out the most potential SEO checklist for your Magento 2 eCommerce site in this blog.

We all know that well-organized and high-quality content ranks greater in Google search results. So, in order to be successful, the website should find a better place in the SERP. A coordinated SEO technique can do this on the go especially in Ecommerce sites.

Contents are the key elements of the Magento 2 Commerce website, but it is just another part of the SEO checklist. 

Checklist for SEO Friendly Magento 2 eCommerce site

Magento 2 site SEO checklist

We’ve prepared a checklist that abides Google’s algorithm to help your site to rank higher. 

Optimize Your SEO Title

Optimize seo title

For us, its head, likewise for contents its title. So from this you can be aware that creating an innovative and relevant SEO title is essential for Google search results.  Its Title, it is essential to create interesting and unique titles for search engines and for the target audience.

In an eCommerce site, you can optimize all the products by its SEO title. Here are some basic SEO techniques that can be used to optimize the SEO title, 

  • Try not to exceed the characters limit(i.e. 60)
  • Use your brand name in the SEO title for brand promotion
  • Use some magical words like “Buy Now” ” Buy Online” that attracts the customer in the long run
  • Also, use “Free-shipping” and” ”Anywhere-Anytime” to grab customers’ attention

Read: Best 6 SEO Tips for your E-Commerce Business

Form Highly – Creative Content

Creative Content

People are attracted to the content which is unique and engaging to them. Even the description will increase the site’s engagement and attention. Google has developed several algorithms that are against copied content. So it is important to write different content for different products. Your site contents shouldn’t complicate the customer, if, so they’ll go and land on your competitor’s website. 

Thus, if your site data are unique and structured, it helps the user to find the pages of your website.  Last but not the least, the interlinking of the products and other site pages will greatly influence your page to rank in Google. 

You can also ask for assistance from the best SEO services to build user-friendly eCommerce sites. 

Structured Data is Essential

magento 2 SEO checklist

The data which need to be viewed or clicked should be in particular order/Structure. Structured data is now an essential part of any eCommerce business. Customers will always look for the contents that are good in readability.

The major benefits of structured data are: The benefits of structured data are;

  • Increased Conversion Optimization
  • Click-Through Rate(CTR)
  • Increase in User Engagement
  • Low Bounce Rate
  • Improves SERP

You can also avail customers with rich feature-snippet information about the products like: 

  • Name
  • Ratings
  • Shipping
  • Color
  • Size
  • Price
  • Availability and more

Read: Magento 2 SEO tips and strategies for 2020 

Mobile-friendly Website

Mobile friendly

A mobile-friendly website is a new default thing that most of the online shoppers expect. To maximize the Mobile-friendly website reach, Google has launched AMP (i.e. Accelerated Mobile Pages ), peculiarly for eCommerce websites. 

This open-source framework makes site pages faster and lighter. AMP potentially increases the speed of the webpages to ease mobile accessibility. All this can be done by adding AMP snippets to the website’s code. 

Because 90% of users search through their smartphones, so if your site takes up more time to open on the mobile phone, the web traffic will become less. 

Employ the Guest Blogging Method

magento 2 SEO checklist

Guest blogging is another great way of getting more site traffic and engagement. It also helps to build quality backlinks for better ranking in SERP.

Start guest posting by researching about the relevant topic and choose authority websites within your niche. You can also co-author with other bloggers, place some useful infographics to build valuable links.

Improve the Page Load Time

magento 2 SEO checklist

The average page loading time for a Magento 2 eCommerce site is about 5 seconds. Higher the page loading time, lower the site engagement. It also improves user shopping experience and increases sales.

Points to improve the Page Load Time:

  • Remove unwanted or unused Plugins
  • Find better CDN services and Hosting
  • Try to optimize Images and media files
  • Upload video files from an external source

Read: Magento 2 SEO mistakes and how to prevent them


Employing the above strategies will greatly help you to rank higher on the Google search result. If you don’t want to delay in reaching the global audience, try to create engaging and informative website content with neat SEO practice. 

But it may take some time to optimize your website, but it is worth all your patience. Once the optimization is done correctly, it profits you for years. 

If you still have any Magento 2 migration and SEO-related queries, it is advisable to contact the best SEO service provider.

Also, we do involve in Magento development and Magento 2 migration at a competitive price. Contact us to know more about the process.

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